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For years, I looked like someone who had wellness figured out. 48 years old. British-born, a mum, entrepreneur, nan, and a woman with a lifelong love of health and wellbeing. I cared about what I ate. What I put on my skin, daily movement, meditation, mindset, helping others, and living well. But alcohol was the one piece I couldn't manage. It did not fit the woman I truly was or wanted to be. It did not match the values and priorities I lived by or even spoke about. And yet,

Every year, millions of people around the world take part in Dry January, a challenge to abstain from alcohol for the entire month, with the top 5 countries being the US, England, France, Germany and Switzerland But does this temporary break from drinking really change people’s habits? What motivates individuals to join, and why do some choose not to participate? Let's explore the effects of Dry January on drinking behavior and uncover the main reasons behind people’s decisio

@optimistdrinks at Pure Clarity '24 event. Let's talk about something that comes up constantly in the alcohol-free space: non-alcoholic drinks. Walk into any grocery store today, and you'll see it—an entire section dedicated to NA beers, zero-proof spirits, botanical elixirs, and adaptogenic tonics. The alcohol-free beverage industry is booming, expected to hit $11 billion by 2026. But here's the question I get asked all the time: What's the point? And why do some people swea

Alcohol consumption has long been a social norm in many cultures, and let's face it - surrounding us every day with non stop 'Big Alcohol' marketing. But recent years have seen a notable shift. More people are choosing to live alcohol-free, driven by growing awareness of health risks and changing social attitudes. This trend spans different age groups and regions around the world, reflecting a broader movement toward wellness and mindful living. Understanding the Health Impac