@optimistdrinks at Pure Clarity '24 event. Let's talk about something that comes up constantly in the alcohol-free space: non-alcoholic drinks. Walk into any grocery store today, and you'll see it—an entire section dedicated to NA beers, zero-proof spirits, botanical elixirs, and adaptogenic tonics. The alcohol-free beverage industry is booming, expected to hit $11 billion by 2026. But here's the question I get asked all the time: What's the point? And why do some people swea